Websites and Marketing
Scope: All web pages, virtually all graphics, all sales funnel construction from opt-in pages and integration to MailChimp email automations, to checkout page flows; running promotions, creating content, handling membership areas, and customer support.
Note: In early 2021, we parted on friendly terms. Massage and Spa Success closed at the beginning of 2022.
Scope: full website design, custom post type creation, and data entry.
In 2014, I created the design layouts for the Crenshaw website in Adobe Illustrator and my friend, Celeste (Stone Circle Media), hand coded everything from the ground up. While she coded, I created a lighting fixture database of nearly 750 fixtures complete with specification sheets, drawings and photos, oversaw the creation of a new lighting catalog, tracked down professional architectural project photos and wrote project descriptions. It took us seven months!
I am not involved with the Crenshaw website anymore, and a few changes have been made to my original design. I would do some things differently now (like not hand coding the site! Celeste and I both agree that hand coding has more downsides than upsides for future proofing most websites), but it was still an amazing project.